Post by account_disabled on Jan 23, 2024 2:22:29 GMT -5
There are times when a Google Shopping campaign doesn't work well. A specialist can test options on automatic and manual bids on a group of products for a price or an option with a smart campaign, but the budget continues to merge without results. Vasyl Voloshyn, the author of the "Neskromniy marketelog" Telegram channel , says that in this case, you need to place manual bids for each product separately. As a result, the specialist receives an individual rate for each product, depending on the price of the product itself. You can do this in the Google Merchant Center service . How to do it - read on.
CONTENT Why is the advertising campaign C Level Executive List not profitable? How to make an individual bid for a product in Google Merchant Center How to make an individual bid for a product in the Google Ads interface Why is my Merchant Center account blocked and how can I fix it? Why is the advertising campaign not profitable? An advertising campaign can become unprofitable for several reasons. Maybe the campaign has a small catalog of products, or the price of the product is higher than that of the competitors, or the prices of the products are very different. It is logical that goods for 100 and 10,000 hryvnias will be sold differently, and it is impossible to place a single bid on them. In this case, it is better to make an individual bet.
How to make an individual bid for a product in Google Merchant Center To get started, you need to go to Google Ads, go to the trade campaign, select the "Settings", "Bids and budget" section, hide the "Bids" tab and select the "Change strategy and bid assignment" - "Maximum number of clicks" item. First, you need to go to Google Ads The next step is to open the "Bids" section, select the "Change strategy and bid assignment" section, change the "Strategy and bid assignment, maximum number of clicks" section to "Manual price per click assignment." After - we remove the optimizer so that it does not raise the rate.
CONTENT Why is the advertising campaign C Level Executive List not profitable? How to make an individual bid for a product in Google Merchant Center How to make an individual bid for a product in the Google Ads interface Why is my Merchant Center account blocked and how can I fix it? Why is the advertising campaign not profitable? An advertising campaign can become unprofitable for several reasons. Maybe the campaign has a small catalog of products, or the price of the product is higher than that of the competitors, or the prices of the products are very different. It is logical that goods for 100 and 10,000 hryvnias will be sold differently, and it is impossible to place a single bid on them. In this case, it is better to make an individual bet.
How to make an individual bid for a product in Google Merchant Center To get started, you need to go to Google Ads, go to the trade campaign, select the "Settings", "Bids and budget" section, hide the "Bids" tab and select the "Change strategy and bid assignment" - "Maximum number of clicks" item. First, you need to go to Google Ads The next step is to open the "Bids" section, select the "Change strategy and bid assignment" section, change the "Strategy and bid assignment, maximum number of clicks" section to "Manual price per click assignment." After - we remove the optimizer so that it does not raise the rate.